Author: johnarman

Introduction Within the very competitive realm of digital marketing, independent contractors frequently look for creative methods to enhance their campaigns and provide exceptional outcomes for their customers. A/B testing is one of the best tactics used by independent contractors in digital marketing. They can compare various iterations of a marketing element using this strategy to find out which one works better. Freelancers can improve the efficacy of their campaigns using data-driven decision-making by utilizing A/B testing. This article explores the nuances of A/B testing and how freelancers in digital marketing may use it to maximize their efforts and produce better…