6 ways to improve positioning (SEO) in an online store

6 ways to improve positioning (SEO) in an online store:

SEO, i.e. online store positioning, is the “Holy Grail” for every online store. This is the main source of internet traffic for the absolute majority of online stores. In this post, I will share with you some simple ways to increase your e-store traffic in terms of SEO, as well as stand out by improving and optimizing your e-store in search results. These methods also have a positive impact on User Experience (UX), and therefore help generate higher conversions and, consequently, increase revenues.

SEO is divided into two key areas:

On-site activities – internal optimization activities on the website – in this entry I will focus on this element.
Off-site activities – external activities, i.e. everything that is carried out outside your website – back-end, external linking, etc.

6 ways to improve positioning (SEO) in an online store

Unique product descriptions:

Product descriptions placed on the product card in an online store are one of the key elements that allow you to stand out from the competition. I strongly advise you not to copy the descriptions provided by manufacturers and distributors. For SEO Expert Services in London Click Here

Why? If 10 online stores with a similar theme to yours have the same product description, Duplicate Content will automatically occur, i.e. an identical product description. It is enough for only one of your competitors to have the same product description and it will be perceived much better by Google than you, which will automatically result in duplicate content, which is perceived negatively by Google. Such a description should be placed in a clear place on the website and be easy to read by Google robots.

The most important thing in a product description is unique content describing the product on the website or in the store, different from what everyone else has.

Remember that the descriptions created should be written in the language of benefits for the user, and not only in terms of SEO, which will translate into a better customer experience, and therefore also UX, and therefore the possibility of generating higher conversions, which results in higher revenues.

Outsource Description:

I know many companies and stores that write in this way, and the result is that the description has no value for the customer (user). SEO is one thing, what also counts, and even above all, is the highest possible e-commerce conversion from what we do.

If you have the budget for it, such descriptions can be outsourced to an agency or if you don’t have the funds, you can create them yourself. This is definitely better than copying it ready-made from others. I am currently developing a new brand for the client, created from scratch by me, which currently has 6,000 products in its offer, and ultimately this number will increase significantly.

Logistically and cost-wise, it is a complicated process, but the long-term benefits of the project are incomparably greater. This is due to changes in the Google algorithm, for which the uniqueness of content is increasingly important, not to say crucial!

Unique category descriptions:

The category description in the online store is another must-have and should be placed as a permanent element on the product list for virtually all levels of the category tree you have. For example, we have an online clothing store, in this case Zalando, with categories such as “Jackets and jackets”, the lower levels will be women’s and men’s winter jackets. Both the main category and lower levels should contain a unique category description. Internal linking is also desirable.

On the right side there is an example, where the category description is placed at the very bottom of the page. The higher it appears in the website code, the better. It will be more visible to the Google Bot, but these are additional technica

Guide or blog:

An absolute must-have for every online store nowadays if we think about the Content Marketing strategy. A place where our user (customer) can read valuable entries about what we sell, what we are passionate about, how to choose our product, etc. For more blogs click here

The key here is unique content that covers topics important to the customer and helps solve their problems. For example, we buy a TV set and have no idea which one to choose and what to consider when deciding on it. Such an entry, for example, will guide us step by step through the entire process of purchasing a TV.